Director of Marketing, Marketing + Communications, Hybrid

Job Overview

Maintain and further develop a comprehensive integrated marketing strategy to strengthen the University’s national reputation and support the Next Lives Here strategic plan. Oversee the ideation and creation of compelling and buzzworthy content that grows brand awareness and engages target audiences, with the ultimate goal of turning fans into students and turning students into advocates.

In collaboration with Executive Director of Marketing and Communications, and selected agency of record, the Director of Marketing and Brand Experience will direct planning, developing, and implementing publications, marketing campaigns, promotional campaigns, communications, market research and creative development for university-wide initiatives. Assist in the development and coordination of college and department-level campaigns as a strategic advisor.

Essential Functions

• Develop and implement: marketing product strategy; targeting; branding; print and online/digital advertising; digital marketing; media planning; creative development strategy; and other on-time deliverables for assigned university-wide initiatives.
• Collaborate with marketing and communications constituents to develop and implement a branding strategy based on student and market research that incorporates the overall University visions, missions, goals and strategic plans.
• Consult as a strategic advisor, current with industry trends and best practices, in the development and coordination of college- and department-level campaigns
• Assist in the development of a marketing strategy for undergraduate student recruitment by identifying key dates, KPIs, journey mapping and platforms for execution.
• Assist in the development of a marketing and communications strategy for national reputation by developing an editorial calendar, messaging strategy, and key assets to be for execution.
• Work closely with the Executive Director of Marketing and Communications to create a system and process for gathering and analyzing data in order to generate qualified, prospective student leads, and determine ROI on all efforts.
• Work closely with the Executive Director of Marketing and Communications to create and implement interdepartmental processes and procedures that increase productivity, maximize ROI, and improve outcomes.
• Provide direct supervision to exempt and non-exempt staff (i.e., hiring, performance evaluations, disciplinary action, approve time off, etc.). This position will manage a team of 5 talented marketing and creative professionals including but not limited to: graphic designer, photographer, videographer, social content creators and UX designer.
• Provide direct supervision of the Bearcats Student Creative Agency, a 5 co-ops team comprised of designers, photographers and social community managers.
• Be financially accountable for the management and investment of a significant budget for a marketing program with the goal of optimizing return on marketing investment.
• Perform related duties based on departmental need.

Required Education

Bachelor’s Degree

Required Experience

Seven (7) years of relevant experience.

Physical Requirements/Work Environment