Research Assistant/PhD Student (m/f/d) at the Chair of Digital Marketing at the TUM Campus Heilbronn
Research Associate @ResearchTweet posted 1 week ago in Business & Management , in Computer Science , in Psychology Shortlist Email JobJob Detail
-
Experience No Preference
-
Qualifications PhD
Job Description
We are seeking a highly motivated research assistant (doctoral student) in the field of digital marketing to join the team at the TUM Campus Heilbronn under the direction of Prof. Dr. Martin Meißner. The position is available immediately and is initially limited to two years, with the possibility of extension. This position offers the opportunity to pursue a doctorate. In addition to research (especially the management and coordination of laboratory work), the research assistant will also assume teaching responsibilities.
Research Focus:
Our team conducts research in the areas of social media, virtual and augmented reality, as well as decision-making and eye tracking. We employ quantitative-empirical research methods. Our research is interdisciplinary by nature and encourages collaboration with the fields of business informatics and (consumer) psychology.
About us
The TUM Campus Heilbronn is part of the renowned Technical University of Munich, one of the best universities in Europe. Excellence in research and teaching, interdisciplinarity, and talent development are its hallmarks. Furthermore, TUM maintains strong alliances with companies and academic institutions worldwide. It is one of Germany’s top three universities of excellence. The TUM School of Management is also the first business school at a technical university in Germany to receive Triple Crown accreditation. Only about 80 institutions (approximately 1%) worldwide can boast this distinction.
The Center for Digital Transformation at TUM Campus Heilbronn conducts research into the opportunities and challenges of digitalization with the goal of developing practical solutions that benefit society and the economy alike. Our research findings directly inform teaching and prepare students for future challenges in a rapidly changing world.
Your tasks…
- Conducting a doctorate under professional supervision
- Participation in high-quality research projects with the aim of publication in top international journals
- Management and coordination of work in the experimental laboratory at the Heilbronn campus. Further information about the experimental laboratory (XR Lab) can be found here .
- Presentation of research results at international conferences
- Teaching in the field of marketing
- Supervision of Bachelor’s and Master’s students
Your profile…
- Completed Master’s degree in Business Administration/Management, Psychology, Business Informatics, or Computer Science
- Experience in data analysis
- Knowledge of eye tracking or virtual reality environments is an advantage
- Strong analytical skills; knowledge of machine learning is an advantage
- Great interest in scientific research with the aim of obtaining a doctorate
- High motivation and enthusiasm for working in an interdisciplinary research environment
- Very good knowledge of German and English
We offer…
- A highly interdisciplinary research environment at the Center for Digital Transformation with 5 professors and a growing number of doctoral students
- The opportunity to conduct innovative research at the interface of consumer behavior and technology
- Access to state-of-the-art equipment, including virtual and augmented reality technologies and eye-tracking systems
- Participation in international conferences
- A vibrant, international scientific network
- A diverse and inclusive working environment
- Extensive opportunities for further training
Application process:
We look forward to receiving your comprehensive application (cover letter, CV, certificates, and, if available, references) by September 25, 2025 , in a single PDF document by email to bewerbungen.cdt@mgt.tum.de with the subject: ” Digital Marketing .” If you have any questions, please contact Ms. Corina Häußermann ( bewerbungen.cdt@mgt.tum.de ).
TUM is committed to increasing the proportion of women in its academic staff and therefore expressly welcomes applications from qualified female scientists. The position can also be filled on a part-time basis. Compensation is based on the collective agreement of the German states (TV-L E13), depending on qualifications.
The position is suitable for disabled persons. Disabled applicants will be given preference in case of generally equivalent suitability, aptitude and professional performance.
Data Protection Information:
When you apply for a position with the Technical University of Munich (TUM), you are submitting personal information. With regard to personal information, please take note of the data protection information on collecting and processing personal data contained in your application in accordance with Art. 13 of the General Data Protection Regulation (GDPR)). By submitting your application, you confirm that you have acknowledged the above data protection information of TUM.
Contact: bewerbungen.cdt@mgt.tum.de
More Information
| Research Associate (m/f/d) Digital Marketing | Research Assistant (m/f/d) Digital Marketing, (Type: application/pdf, Size: 153.3 kB) Save attachment |